What is the goal of persuasive promotion?
a. to describe available services
b. to remind the consumers where they can buy the product
c. to stimulate purchase or other action
d. to maintain top-of-mind consumer awareness
Ans: c. to stimulate purchase or other action
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In ________, the market consists of many buyers and sellers trading in a uniform commodity, such as wheat, copper, or financial securities
A) pure competition B) monopolistic competition C) oligopolistic competition D) a pure monopoly E) a pure monopsony
Which of the following is an example of an organization's market share -related objective?
A) increasing brand awareness in market X by 30% within one year, as measured by survey Y B) improving sales of new services from 10% of total sales to 15% of total sales within one year C) decreasing development cycle time (inception to launch) from 18 months to 12 months D) increasing the portion of the market controlled in new market Y from 0% to 12% within one year