People's psychological dissonance is reduced through the selective processes, one of which is ________, the process by which people interpret messages in a manner consistent with their preexisting attitudes and beliefs.

A. selective perception
B. selective retention
C. selective exposure
D. selective counterveillance

Answer: A

Communication & Mass Media

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The process by which people consent to particular understandings as reflected in media representations is called

a. hegemony. b. the mass media effect. c. agenda setting. d. propaganda.

Communication & Mass Media

In which of these cases did a celebrity win monetary damages even though there was no use whatever of his/her name or photograph?

a) Midler v. Ford Motor Company; b) Carson v. Here’s Johnny; c) Sinatra v. Goodyear; d) Cher v. Forum International; e) none of these.

Communication & Mass Media