The process by which people consent to particular understandings as reflected in media representations is called

a. hegemony.
b. the mass media effect.
c. agenda setting.
d. propaganda.

Answer: a. hegemony.

Communication & Mass Media

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According to ______ theory, listeners have certain expectations about how speakers should communicate. If these expectations are violated, listeners will feel less favorable toward the communicator of the message

a. verbal expectancy b. communication delivery c. nonverbal expectancy d. standard delivery style

Communication & Mass Media

Links that allow your audience to connect your evidence with your claim are called assertions

Indicate whether the statement is true or false

Communication & Mass Media