The step in the consumer-adoption process where a consumer considers whether to try the innovation is interest

One manufacturer produces Hanes, Playtex, and Bali clothing for women. This manufacturer assembled a group of nine regular customers and asked them to discuss what they like and do not like about its current product line for full-figured women and to suggest new product ideas, such as jewellery, shoes, and belts. Which research technique was the manufacturer using?

a. a venture team b. a focus group c. a product-review committee d. a brainstorming session

When making a loan, the lender would normally base the loan to value ratio on:

A. The listing price or sale price, whichever is lower. B. The listing price or sale price, whichever is higher. C. The appraisal value or sale price, whichever is lower. D. The appraisal value or sale price, whichever is higher.