One manufacturer produces Hanes, Playtex, and Bali clothing for women. This manufacturer assembled a group of nine regular customers and asked them to discuss what they like and do not like about its current product line for full-figured women and to suggest new product ideas, such as jewellery, shoes, and belts. Which research technique was the manufacturer using?

a. a venture team
b. a focus group
c. a product-review committee
d. a brainstorming session

Ans: b. a focus group

Business

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An example of the overconfidence bias is:

a. Bill's tendency to consider evidence that supports his position on illegal immigration, but disregards evidence that refutes his beliefs. b. Carol and her team have been working on a new product for several years and one expensive prototype has become their main focus. When evaluating the choices for launch, the group judges the top prototype as the best one for launch over less expensive options. c. Joe makes a stock price prediction and believes that there is only a 5% chance that his estimate is wrong; overlooking recent articles about the bad financial health of the business. d. a judge in a criminal court hears over 80 cases a day. The defendants whose cases are heard late in the day were given harsher sentences.

Business

An "incubator" is a facility with low rent that permits start-up small businesses to share resources

Indicate whether the statement is true or false.

Business