A user can readily create data entry forms, queries, and sophisticated and professional reportswith the help of ________

As one of the statistics associated with discriminant analysis, the ________ (unstandardized) are the multipliers of variables when the variables are in the original units of measurement

A) Wilks' ? B) discriminant scores C) discriminant function coefficients D) eigenvalue

The ultimate goal of the "marketing concept" is:

A) product diversification B) customer satisfaction C) brand loyalty D) rising profit margins E) efficiency of production