The ultimate goal of the "marketing concept" is:

Common stockholders expect greater returns than bondholders because

A) they have no legal right to receive dividends. B) they bear greater risk. C) in the event of liquidation, they are only entitled to receive any cash that is left after all creditors are paid. D) all of the above.

Dividing total assets by total equity gives you a(n) ________

A) ratio of equity to assets B) equity multiplier C) equity divider D) equity manager