Which of the following is a formal process?
A) Annual corporate planning
B) Planning and developing individual countermeasures
C) Both A and B
D) Neither A nor B
Answer: C
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Marketers need to understand the ________ environment of a country from two perspectives: the overall level of development of a country and the current stage of its business cycle
A) political and legal B) sociocultural C) economic D) technological E) natural
Which of the following is a breach of the copyright?
A) An English teacher makes 40 copies of a poem from a book to hand out to his class for discussion. B) A history teacher shows her class of 100 students a video of Saving Private Ryan. C) A historian makes notes of a book in the library amounting to copying nearly 80% of the book contents. D) A history teacher shows her class of 100 students a video of Saving Private Ryan. Twenty teachers also attend and pay the history teacher five dollars each. E) Both C and D