Marketers need to understand the ________ environment of a country from two perspectives: the overall level of development of a country and the current stage of its business cycle

Product packaging can do all of the following EXCEPT which one?

A) protect the product B) provide service C) communicate brand personality D) make the product easier to store E) create a competitive advantage

A blueprint specifies in detail how a service process should be constructed

Indicate whether the statement is true or false