One of the key factors that moderates the effectives of a persuasive appeal using a narrative is:

The concept of the triangle of meaning suggests _______

a. that meaning exists in people, not in words b. that meaning exists in words, not in people c. that people of different cultures can never really communicate d. that meaning is generally universal

Late newscasts run for 35 minutes on the big 3 affiliates because

a. the audience demands more news at that hour. b. it is a good way to compete with the 24 hour cable news channels. c. the local station can get an extra commercial break and thus more revenue. d. the networks need the audience to stay up for the late shows.