A moment of truth or service encounter is face-to-face interaction between the customer and a service provider

The single most important demographic trend in the United States that marketers should understand is the changing family structure of the population

Indicate whether the statement is true or false

The ________ consists of the tools an organization uses to create a desired response among a set of predefined consumers

A) distinctive competency B) market position C) value proposition D) differential benefit E) marketing mix