The ________ consists of the tools an organization uses to create a desired response among a set of predefined consumers

Mayfield, Inc. withholds $720 from Stephen's paycheck for federal income tax. This amount is part of the company's payroll tax expense

Indicate whether the statement is true or false

Which of the following parameters forms the basis for measuring sponsorship effectiveness using demand-side methods?

A) impact on market share of sponsor B) amount of time a brand is clearly visible on a television screen C) amount of relevant newsprint mentioning the sponsor D) influence on consumers' brand knowledge of the sponsor E) net impact on the sponsor's bottom line