Arthur, a salesperson in a leading apparel store, is very courteous and friendly with customers who visit the store
However, while interacting with customers through emails, he tends to be rather blunt and aggressive, which has led to a couple of complaints being lodged against him. Which of the following does the scenario illustrate?A) virtual reality
B) telepresence
C) augmented reality
D) disinhibition
D
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Which of the following is NOT true of search qualities?
A) They may include style, price, or color. B) They can be built into a service for customers to notice. C) Intangible services are more likely to have them than are tangible goods. D) They can be examined prior to purchase. E) They may include smell and texture.
Because consumers can hold negative views about their experience with certain products, marketers
A) may need to influence negative mental files. B) sometimes have to abandon whole market segments. C) frequently and quietly pull products off retailer's shelves. D) face the constant threat of litigation by the Federal Trade Commission. E) regularly pay connectors for favorable product reviews.