Organizations like Royal Dutch Shell and the U.S. Army have gone through major change efforts and learned several things that helped facilitate their changes, including:

A) keep the change effort at top management level to avoid employee resistance.
B) calm people by explaining the status quo is okay, we're just making incremental improvements.
C) create an urgency for the change by setting challenging goals or straightforward communication.
D) explaining how the executives are also suffering and feel the pain of the employees.

C

Business

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Which of the following actions should a marketer take in response to the new economy?

A) Offer selected discounts. B) Cut marketing budgets. C) Hold the line on prices. D) Cut costs. E) Discontinue products.

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____________ in a business context involves continual mutations designed to ensure survival of the fittest

a. Manifest b. Design c. Preparation d. Evolution e. Planning

Business