Gross rating points (GRPs) is a measure of advertising efficiency which is equal to reach divided by frequency

Fiskar's "Fiskateers," a program for the company's most loyal customers that has increased online interaction and sales, is an example of ________

A) social network marketing B) sponsorship C) transactional marketing D) broadcasting E) advertising

Consumer durables give rise to multiple entries on the household budget

Indicate whether the statement is true or false