Fiskar's "Fiskateers," a program for the company's most loyal customers that has increased online interaction and sales, is an example of ________
A) social network marketing
B) sponsorship
C) transactional marketing
D) broadcasting
E) advertising
A
Business
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Which of the following would most likely be used in the process of developing and implementing a positioning strategy?
A) a perceptual map B) a geographic information system C) NAICS D) PRIZM E) VALS™
Business
No process can exist without at least one product or service
Indicate whether the statement is true or false
Business