In terms of ethical frameworks for reasoning, making decisions based on what is the greatest good for the greatest number of people is:
A) utilitarianism
B) individualism
C) the justice approach
D) the rights approach
A
Business
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A kind of syndicated data links together census data and purchasing data to form ________ segments. An example of this is Nielsen's PRIZM NE system
A) psychographic-like B) geographic-like C) demographic-like D) behavioral-like
Business
Why might the Hispanic American market be a viable targeted group for a new marketer of products?
What will be an ideal response?
Business