Why might the Hispanic American market be a viable targeted group for a new marketer of products?
What will be an ideal response?
Hispanic Americans are a large, fast-growing U.S. subculture and they tend to favor companies who show special interest in them. A new marketer of products can capitalize on these attributes.
Business
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The purpose of break-even analysis is to determine the number of units of a product to sell that will:
A) appeal to the consumer. B) result in a profit. C) result in a loss. D) result in zero profit.
Business
Promotion using direct selling techniques is ________
A) a pull strategy B) necessary where inflation is high C) a standardized advertising technique D) a push strategy
Business