Promotion using direct selling techniques is ________
A) a pull strategy
B) necessary where inflation is high
C) a standardized advertising technique
D) a push strategy
D
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What accounting is made for professional fees incurred during a bankruptcy reorganization?
A. They must be expensed immediately. B. They must be capitalized and written off over 180 months or less. C. They must be capitalized until the company emerges from the reorganization. D. They are either expensed or capitalized, depending on the nature of the expenditure.
What is the major reason the media are constantly looking for new story ideas?
A) Reporters are not as creative as they used to be. B) The media provides continuous news through an increasing number of channels. C) People are no longer interested in reading or watching news. D) Non-media connectors are attracting more advertisers. E) Investigative journalism is more widespread than ever.