Villy Custom Bicycles come in a variety of mix and match colors and styles so consumers can design their own. This is an example of personalizing the product

As a brand manager you would like to have your brand (brand name) be protectable. Explain what you mean by "protectable" and give an illustration

What will be an ideal response?

The Gramm-Leach-Bliley Act

A) requires financial institutions to ensure the security of customer data. B) specifies best practices in information systems security and control. C) imposes responsibility on companies and management to safeguard the accuracy of financial information. D) outlines medical security and privacy rules. E) identifies computer abuse as a crime and defines abusive activities.