As a brand manager you would like to have your brand (brand name) be protectable. Explain what you mean by "protectable" and give an illustration
What will be an ideal response?
As a brand manager you would need to consider questions like, "How legally protectable is the brand element?" "How competitively protectable is the brand element?" and "Can it be easily copied?" It is important that names that become synonymous with product categories — such as Kleenex, Kitty Litter, Jell-O, Scotch Tape, Xerox, and Fiberglass — retain their trademark rights and not become generic.
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Three weeks ago, you sent a proposal to a client who had asked for information on upgrading his company's security system. You've heard nothing in response. You should
A) inquire politely as to whether the report arrived and offer to answer any questions regarding its subject. B) take it as a sign that the client agrees with what you had to say. C) assume that the report has not been read. D) call the client and demand to know why you haven't received a response yet. E) call the client's office, give a fictional reason for calling, and then casually ask about the report as if you had forgotten about it, as well.
Non-value added activities are activities that neither enhance the customer's image of the product or service nor provide a competitive advantage
Indicate whether the statement is true or false