A set of beliefs about, or way of seeing, the social world is known as a(n) _______________

Advocacy by public relations people is not limited to lobbying and political communication, but they are two of the most important types of advocacy

Indicate whether this statement is true or false.

A company is publishing a smart media release to launch a new product, and it is aiming for the first hit on search engines. What is the best way to apply search engine optimization process effectively, and why?

a) Write a concise headline and put the most important keywords first; because the news release gets indexed b) Focus on keywords in the first two paragraphs; because search engines concentrate on these first paragraphs c) Provide several links at the beginning; because it helps search engines associate the content with other sites, which helps the ranking of the release d) Include multimedia software whenever possible; because it makes the release stand out from hundreds of others received by reporters and editors