Brand image, expertise within the firm, money, and retail presence are resources that should be considered when developing an MPR plan

__________is the series of decisions advertisers make regarding the selection and use of media, allowing the marketer to optimally and cost-effectively communicate the message to the target audience

Fill in the blanks with correct word.

The home to be insured had a value of $313,500. It was only insured for 85% of its value, and the cost for insurance was .65 per $100 of value for a three- year policy. How much was the premium for one year?

a) $577.36 b) $625.00 c) $533.42 d) $638.50