__________is the series of decisions advertisers make regarding the selection and use of media, allowing the marketer to optimally and cost-effectively communicate the message to the target audience
Fill in the blanks with correct word.
ANSWER: Media planning
Media planning is the series of decisions advertisers make regarding the selection and use of media, allowing the marketer to optimally and cost-effectively communicate the message to the target audience. Specifically, advertisers must determine which types of media will best communicate the message to the target audience.
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Lengthening a product line beyond its current range is referred to as product line ________
A) filling B) strengthening C) mixing D) stretching E) widening
A ________ identifies the degree of effort required of the firm's personnel to collect information and make a purchase decision
A) needs hierarchy B) purchase continuum C) buy class framework D) buying center continuum E) need-response framework