Why is it crucial to explain what factual information means for your audience?
a. because objectivity does not really exist
b. to support ideas and claims
c. audience rarely pay adequate attention
d. because of the self-fulfilling prophecy
b
Communication & Mass Media
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A key to a successful IMC campaign is ________
A) the use of advertising messages B) the use of public relations techniques C) direct mail D) sending one clear message E) free balloons for the kids
Communication & Mass Media
Some health care professionals prefer to engage in strict paternalism as a protection against lawsuits.
Answer the following statement true (T) or false (F)
Communication & Mass Media