A key to a successful IMC campaign is ________
A) the use of advertising messages
B) the use of public relations techniques
C) direct mail
D) sending one clear message
E) free balloons for the kids
Answer: D
Communication & Mass Media
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Which of the following is NOT included as a recommended procedure for communicating up negative information?
A. Introduce the problem B. Discuss resolving the failure C. Express guilt D. Note positive results of failure
Communication & Mass Media
The five traditional conflict styles reflect a dialectic tension of leadership ? followership as well as engaged ? disengaged
True False
Communication & Mass Media