The drugstore chain CVS uses loyalty-card data to better understand what consumers purchase, the frequency of store visits, and other buying preferences, which is associated with which technology-enhanced company capability?
A) Companies can reach consumers quickly and efficiently via social media and mobile marketing, sending targeted ads, coupons, and information.
B) Companies can improve purchasing, recruiting, and internal and external communications.
C) Companies can improve cost efficiency.
D) Companies can collect fuller and richer information about markets, customers, prospects, and competitors.
E) Companies can use the Internet as a powerful sales channel.
D
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What is salesperson's primary motivation for ensuring effective handling of customer complaints?
A) to use as a stepping stone to repeat business and recommendations to others B) to avoid having to offer discounts or incentives to keep the customer happy C) to protect his or her reputation D) to avoid wasting his or her time
_________ is a useful vehicle for communication with present and potential buyers, making it part of a firm's promotional mix.
A. Multilevel marketing. B. Personal selling. C. Publicity. D. Direct selling. E. Advertising.