The Sixth Amendment declares that a person cannot be tried twice for the same criminal offense
a. True
b. False
Indicate whether the statement is true or false
False
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Mini-Case Question. Since many of Vincent & Rankine's consumer products are products used every day to satisfy customer needs, the company advertises frequently
However, the cost of advertising has increased dramatically over the years and V&R is concerned about the potential for copy wear-out and customer irritation due to overexposure. The company decides to address this situation by using alternating exposure periods. The firm advertises its products over a 4-week exposure, and runs its advertisements in alternating 4-week periods. In this example, Vincent & Rankine uses which of the following strategies? A) a heavy-up message frequency strategy B) a pulsing message frequency strategy C) a pull communication strategy D) a push communication strategy E) a diversification strategy
Asset y has a beta of 1.2. The risk-free rate of return is 4 percent, while the return on the market portfolio of assets is 10 percent. What is the market risk premium?
A) 6% B) 10% C) 11.2% D) 13.2% E) 8%