Mini-Case Question. Since many of Vincent & Rankine's consumer products are products used every day to satisfy customer needs, the company advertises frequently
However, the cost of advertising has increased dramatically over the years and V&R is concerned about the potential for copy wear-out and customer irritation due to overexposure. The company decides to address this situation by using alternating exposure periods. The firm advertises its products over a 4-week exposure, and runs its advertisements in alternating 4-week periods. In this example, Vincent & Rankine uses which of the following strategies?
A) a heavy-up message frequency strategy
B) a pulsing message frequency strategy
C) a pull communication strategy
D) a push communication strategy
E) a diversification strategy
B
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A) unmotivated B) pixilated C) low on neuroticism D) high on neuroticism
It generally is a good idea from a security point of view to upgrade to a new version of an operating system
Indicate whether the statement is true or false.