Oaties is the market leader in the breakfast cereals category in the southwest region. The
company uses the market structure -market share method of competition identification.
Which
of the following companies will Oaties NOT consider to be a direct competitor according to this
method?
A) Chuck's is a lesser-known company that has a small share of the breakfast cereal market.
B) Chocotreat is a rival company that specializes in making a patented chocolate -corn
cereal.
C) Wholesome is a market niche firm that specializes in cereals manufactured from organic
sources.
D) Morningtown is the market leader in the pancakes segment, the main alternative to
cereals as a breakfast food.
D
You might also like to view...
In a business-to-business advertisement for Service Metrics where the man is blindfolded and about ready to step into a manhole, the manhole illustrates which component of the behavioral response model?
A) severity B) vulnerability C) response cost D) negative consequence
The ________, stated as a percent reduction from the suggested resale price, ideally covers the reseller's costs of performing assigned tasks and provides the reseller with a reasonable profit
a. allowance b. payment discount c. quantity or volume discount d. trade or functional discount