The ________, stated as a percent reduction from the suggested resale price, ideally covers the reseller's costs of performing assigned tasks and provides the reseller with a reasonable profit

Name and describe three offensive strategic market plans and three defensive strategic market plans

What will be an ideal response?

Which of the four new Ps encompasses the old four Ps as well as a range of other marketing activities that might not fit well into the old view of marketing?

A) programs B) processes C) promotion D) people E) performance