An interview tailored to specific applicants (i.e., different questions are asked to different applicants) would be considered a "standardized" measure

In a deed of trust, the borrower is

a. the trustor. b. the trustee. c. the beneficiary. d. the holder.

One of marketing's main goals is to ________

A) transform all promotional efforts into public relations campaigns B) place the bulk of a firm's messages in digital media outlets C) control every single message in the promotional mix D) purchase media time and space as cheaply as possible E) change consumer behavior relative to a product