An organization is most likely to opt for a market development strategy to boost sales of a new product
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
Market development means attracting new customers to existing products.
Business
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What are the four stages of the service benefit package design process?
What will be an ideal response?
Business
The _____ strategy consists of a manufacturer directing personal selling, trade advertising, and trade-oriented sales promotion to wholesalers and retailers
a. forced channel b. push c. pull d. planned e. strategic channel
Business