What are the four stages of the service benefit package design process?
What will be an ideal response?
A customer benefits package consists of both tangibles that define the service and intangibles that make up the service. The tangibles are known as goods-content. Intangibles are referred to as service-content.
The four stages of the service benefit package design process are as follows:
• Idea/concept generation
• The definition of a services package
• Process definition and selection
• Facilities requirement definition
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In a short essay, discuss issues related to scale anchors in international research
What will be an ideal response?