When our evaluation of someone's behavior is premised on our own personal standards for judging we are committing an egoprotective bias

Data from the U.S. Census Bureau is useful mostly because it helps advertisers understand:

a. Their potential blind spots b. Areas of market over-saturation c. The scope of the marketplace d. How competitors are reaching diverse consumers

Those who support and trust you as you improve your self-concept are referred to as ______.

a. relational uppers b. stressors c. help mates d. friends