Data from the U.S. Census Bureau is useful mostly because it helps advertisers understand:

a. Their potential blind spots
b. Areas of market over-saturation
c. The scope of the marketplace
d. How competitors are reaching diverse consumers

c

Communication & Mass Media

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What researcher conducted the Bobo doll studies?

A) Seymour Feshbach B) Aristotle C) Albert Bandura D) Walter Lippmann

Communication & Mass Media

Which type of graph would be best to show the proportion of expenditures for each category

of budget? A) bar graph B) pictograph C) line graph D) pie graph

Communication & Mass Media