The true nominal interest rate equals the real rate plus inflation plus (real rate × inflation)

Sharon and Louis are starting a business together. In their legal partnership agreement, what should be included?

A. Future business decision processes such as; how the partners will dissolve the partnership, resolve disputes, divide profits, and change ownership. B. The business location, the amount of money each partner will contribute to the business, and the total number of employees the company will hire. C. Current financial statements, an executive summary, and a survey of the marketing environment for the business.

Which of the following media timing factors expresses the rate at which new customers enter the market?

A) buyer turnover B) purchase frequency C) media reach D) weighted number of exposures E) advertising impressions