Which of the following media timing factors expresses the rate at which new customers enter the market?

A) buyer turnover
B) purchase frequency
C) media reach
D) weighted number of exposures
E) advertising impressions

A

Business

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Plasticine Palace supplies its products exclusively to Arts & Crafts, a chain of stationery stores across the country. The chain then makes the plasticine available to end consumers. This is an example of ________

A) a direct marketing channel B) intensive distribution C) an indirect marketing channel D) disintermediation E) extensive distribution

Business

An agency may not assess a fee for the first two hours of search time or the first 100

pages of copying unless the requester is commercial. a. True b. False

Business