Plasticine Palace supplies its products exclusively to Arts & Crafts, a chain of stationery stores across the country. The chain then makes the plasticine available to end consumers. This is an example of ________
A) a direct marketing channel
B) intensive distribution
C) an indirect marketing channel
D) disintermediation
E) extensive distribution
C
Business
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__________occurs when a firm refuses to meet specific obligations or fails to change when new situations arise
Fill in the blanks with correct word.
Business
Which of the following organizations uses top-notch industry talent to produce and distribute public service announcements for nonprofits and government agencies?
A) the Association of National Advertisers B) the International Advertising Association C) the Ad Council D) the National Advertising Review Council E) the Advertising Research Foundation
Business