The Sapir–Whorf hypothesis asserts that reality is embedded in a culture’s ______.
Fill in the blank(s) with the appropriate word(s).
language
Communication & Mass Media
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Heterogeneity is an element of audience psychology
Indicate whether the statement is true or false
Communication & Mass Media
The text states that to help ensure that PR practitioners in organizations must do which one of the following to help ensure that campaigns to succeed?
a. develop several budgets for a campaign so it is scalable to the organization’s goals b. prepare more than one rationale for the campaign’s objectives c. anticipate and respond to internal coalitions and decision-makers d. remove obstacles to campaign approval by ensuring that objectives are relevant to target audiences
Communication & Mass Media