The text states that to help ensure that PR practitioners in organizations must do which one of the following to help ensure that campaigns to succeed?
a. develop several budgets for a campaign so it is scalable to the organization’s goals
b. prepare more than one rationale for the campaign’s objectives
c. anticipate and respond to internal coalitions and decision-makers
d. remove obstacles to campaign approval by ensuring that objectives are relevant to
target audiences
c. anticipate and respond to internal coalitions and decision-makers
You might also like to view...
Is there any merit to AIG's claim that some of the apparently lavish activities in which it had been engaged were "standard industry practice"?
It is difficult to cling to "usual business practices" when the act of receiving a massive federal government bailout suggests that those practices are flawed. A new business environment required new business sensibilities. In accepting the bailout, the company failed to realize that it was dealing with powerful new stakeholders, taxpayers, and politicians.
Contradictory needs or tensions in personal relationships are called ____________________
Fill in the blank(s) with correct word