A corporate treasurer typically handles both the cost accounting and financial accounting

From the company's perspective, a quality corporate image enhances the introduction of a new product because:

A) the company can charge a lower price for the new product B) a new distribution channel can be established C) customers normally transfer their trust in and beliefs about the corporation to a new product D) the competition does not know how to respond

What is the primary difference between a joint venture and a non-joint venture strategic alliance?

A) level of political, cultural and financial risk for each firm B) formation of a third, legally separate business entity C) amount of financial investment required D) geographic location of the alliance