From the company's perspective, a quality corporate image enhances the introduction of a new product because:
A) the company can charge a lower price for the new product
B) a new distribution channel can be established
C) customers normally transfer their trust in and beliefs about the corporation to a new product
D) the competition does not know how to respond
C
Business
You might also like to view...
Broadbanding provides organizations with more flexibility for managing pay ranges than traditional pay plans.
a. true b. false
Business
An appliance firm's adjusted retail book value is $570,000 and its cost complement is 0.75 . Its closing inventory at cost is $427,500
Indicate whether the statement is true or false
Business