A mental representation of knowledge is called a(n)
A. schema
B. paraphrasing
C. repeating
D. elaboration strategy
Answer: A
Communication & Mass Media
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The Values and Life Styles test is an example of
a) Lifestyle segmentation research b) Demographic research c) Projective research d) Both "a" and "c"
Communication & Mass Media
Which of the following is a warning sign of groupthink?
A. individual rationalization B. illusion of morality C. illusion of vulnerability D. pressure for individualism
Communication & Mass Media