The Values and Life Styles test is an example of

a) Lifestyle segmentation research
b) Demographic research
c) Projective research
d) Both "a" and "c"

A

Communication & Mass Media

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According to the _____ principle, we are likely to be attracted to people who look, act, and think like ourselves

A) reinforcement B) similarity C) proximity D) physical attractiveness

Communication & Mass Media

Persuasive speeches on questions of fact are usually organized in problem-solution order.

Answer the following statement true (T) or false (F)

Communication & Mass Media