The "‘Fire!' in a crowded theater" test came from the pen of
A) Charles Schenck.
B) Charles Evans Hughes.
C) Oliver Wendell Holmes.
D) Daniel Ellsberg.
Answer: C
Communication & Mass Media
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In the famous Rapid Shave case, a commercial for the shaving cream was held deceptive because
a. A Plexiglas mock-up was used as proof of a product claim. b. The advertiser lacked substantiation for the claims made. c. Rapid shave could prevent but not "cure" dry skin. d. Mashed potatoes were actually used in place of Rapid Shave.
Communication & Mass Media
The ______________ approach appeals to the need for security and plays on fears of being different or left out.
A. "just plain folks." B. "everyone is doing it" C. Independence. D. stand-out-from-the-crowd. E. snob appeal.
Communication & Mass Media