In the famous Rapid Shave case, a commercial for the shaving cream was held deceptive because
a. A Plexiglas mock-up was used as proof of a product claim.
b. The advertiser lacked substantiation for the claims made.
c. Rapid shave could prevent but not "cure" dry skin.
d. Mashed potatoes were actually used in place of Rapid Shave.
a
Communication & Mass Media
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Which of the following is recommended for a speaker to build credibility with his or her audience?
a. Use language that will impress your audience even if they don't understand it. b. Reveal some of the sources you used to get your information. c. Begin your speech with a personal greeting. d. Make self-deprecating jokes to show you're humble.
Communication & Mass Media
Which is chanciest type of contract for an advertising agency?
A) commission contracts B) equitable contracts C) equity contracts D) variable performance
Communication & Mass Media