Who among the following persons said, "The social responsibility of business is to increase profits"?
A. Adam Smith
B. Milton Friedman
C. Benjamin Franklin
D. Thomas Jefferson
E. Robert Giacalone
Ans: B. Milton Friedman
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After completing a certification process for basic welding, Enrico received a pay raise. He will get another pay raise as soon as he finishes the advanced welding course. Enrico is participating in which type of pay system?
A. competency based pay B. skills based pay C. market based pay D. broad based pay
Which of the following is true of service marketers?
A) They can always predict the consistency of service quality. B) They can typically offer customers a free trial of the service. C) They must identify ways of illustrating the benefits their service will provide. D) They typically market a service the same way a product would be marketed. E) They have no way to quantitatively measure service quality.