The development of a personal selling philosophy most likely involves:
A) a full acceptance of the limits of the marketing concept
B) a full appreciation of the tenets of the free enterprise system
C) a desire to sell internationally
D) assuming the role of a problem-solver in helping customers make complex buying decisions
E) assuming the role of a competitor for customers' business
D
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A substantial difference in value between two properties that were built concurrently on adjoining lots of equally valuable land with construction and maintenance costs the same, would most likely be caused by:
A: Physical depreciation of one of the properties; B: Economic obsolescence in the neighborhood; C: Nonconforming uses opposite the properties; D: Functional obsolescence within one of the properties.
In broad terms, ____________ focuses on benefits created for the customer's side of the equation, and _____________ addresses the financial costs incurred by the firm
a. productivity; quality b. reliability, value c. security; responsiveness d. value; reliability e. quality; productivity