The idea that you have saved your best point to be used as your last point illustrates the
theory of primacy.
Indicate whether the statement is true or false
FALSE
Communication & Mass Media
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________ is actively paying attention to the sounds around us
Fill in the blanks with correct word
Communication & Mass Media
The CEO of Harrison PR, an international PR agency, always reminds his employees that the key to effective international PR and media relations is a foundation of two-way communication. Which theory does the firm likely follow?
a. gatekeeper theory b. framing theory c. agenda-setting theory d. excellence theory
Communication & Mass Media